Trending Reels

I lead the creation of trend-driven short-form content designed specifically for platforms like Instagram and TikTok, helping brands stay culturally relevant and visible in fast-moving digital spaces. Depending on the brief, I either create content myself or identify and collaborate with the right Gen-Z creators, working closely with them to translate trends into brand-appropriate, high-performing reels.

This content is intentionally rougher in style — shot on the fly, often using a mobile phone, and edited with native or third-party apps — allowing brands to move quickly and participate in trends authentically. I guide creative direction, tone, and execution to ensure the content feels natural while still aligning with broader marketing goals.

These reels form part of a lighter, more agile content strategy, giving brands the flexibility to test, adapt, and stay in the know without overproducing — while still delivering content that connects and performs.