Lifestyle Photography

I lead the creative execution of lifestyle photography shoots from concept through delivery, shaping the visual direction to align with brand identity and campaign goals. My role spans art direction, shot planning, location scouting, site visits, and pre-production coordination, ensuring each shoot is thoughtfully planned and efficiently executed.

On set, I act as Creative Director, working closely with photographers, stylists, and talent to capture natural, authentic moments that feel on-brand and purposeful. Post-production, I oversee image selection and breakdowns, guiding edits and final outputs to ensure the photography is cohesive, versatile, and ready for use across digital platforms and campaigns.

I also curate and manage the right creative teams for each project — from photographers to supporting crew — bringing together the talent required to deliver high-quality lifestyle imagery that connects with audiences.