Influencer Campaigns

I lead influencer campaigns end to end, from strategy and concept development through to execution and performance evaluation. My role includes defining campaign objectives, identifying the right creator profiles, and scouting and liaising with influencers whose audiences and tone align with the brand.

I manage all stages of execution — from briefing and content alignment to timelines, approvals, and live deployment — ensuring campaigns feel authentic while remaining strategically sound. Throughout each campaign, I oversee delivery and track performance, using insights to evaluate impact and inform future activity.

This approach allows brands to work with creators in a way that is structured, measurable, and creatively aligned — turning influencer marketing into a purposeful extension of their wider digital strategy.