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Print Advertising
Project
Print Designs for Trade
Role
Art Director/Creative Director
I lead the creative direction and conceptual development of print advertising projects, shaping ideas through art direction, conceptualisation, and design planning. While I don’t handle the final design execution or physical installation, I define the creative vision and ensure it’s translated effectively across every stage of production.
I collaborate closely with the right designers to bring each concept to life, working alongside printeries and production partners to ensure specifications, formats, and finishes are considered from the outset. This approach ensures print assets are not only visually strong, but also practical, cohesive, and aligned with the wider campaign strategy.
By managing the creative process and partnerships, I help brands execute print work with clarity, consistency, and confidence.
